"Honestly we did not know what to expect handing over an idea with nothing behind it. Orev built everything from the ground up and within the first week leads were already coming in. For a brand new platform in a tough industry that was a big deal for us.
OVERTON
Co Founder, Inquire Tree
Overview
Inquire Tree is a Merchant Cash Advance lead generation platform built to connect MCA brokers and lenders with high quality, pre-qualified prospects. The platform operates in a space where lead quality directly determines revenue, serving funding professionals who need a consistent and reliable pipeline of businesses actively seeking capital.
Inquire Tree came to Orev Media with nothing but an idea and a small network of customers. There was no brand, no website, and no marketing system in place. The goal was to build a platform that MCA brokers and lenders would trust, sign up to, and return to consistently.
Orev Media handled the entire process from scratch, from naming and brand identity to website development, SEO, paid advertising, and a full lead generation and automation system, turning Inquire Tree into a structured, market-ready platform within 60 days.
CHALLENGES
Inquire Tree entered the market with no brand, no track record, and no results, making it difficult to convince brokers and lenders to take a chance on an unknown platform.
The MCA industry is notorious for poor-quality leads. Brokers and lenders were highly skeptical and slow to trust a new platform without solid proof of performance.
With no existing content, case studies, or digital presence, there was nothing to establish credibility or demonstrate why prospects should care about the platform.
Running ads in the financial space on Meta involves strict regulations and high competition, making cost-effective acquisition a major hurdle.
Brokers required tangible proof of lead quality before signing up, creating a Catch-22: results were needed to attract clients, but clients were needed to generate results.
STRATEGIES
Brand Foundation
Before any marketing went live, we built Inquire Tree from the ground up. Name, logo, visual identity, and messaging. Everything was designed to look and feel like a platform brokers and lenders could trust from the first visit. In an industry where credibility is everything, the brand had to be right before anything else moved.
Website & Conversion
The website was built with one job in mind, to turn a skeptical visitor into a signed up client. Every page was structured to answer the questions brokers and lenders had before they even asked them. Lead quality, process, and proof were front and center, with a clear and simple path to getting started.
SEO & Content
We built out an SEO strategy focused specifically on brokers and lenders actively searching for MCA leads. Rather than casting a wide net, every piece of content and every keyword was chosen to bring in people who were already looking for exactly what Inquire Tree offered.
Paid Campaigns
Running a single ad campaign in the financial space is a risk. We spread the budget across Meta, LinkedIn, and Google with different creatives, angles, and audiences to find what worked and double down on it. High converting ad creatives were developed specifically for brokers and lenders, speaking directly to their biggest pain point.
Lead Automation
Every form submission triggered an immediate automated message letting the prospect know the team would be in touch within 24 hours. Anyone who showed interest but did not convert was placed into a retargeting sequence, keeping Inquire Tree in front of them until they were ready to move forward.
Social & Trust
We produced a consistent mix of educational carousels, engaging reels, and well placed memes to build Inquire Tree’s presence on social media. The goal was not just visibility but credibility. Every post was designed to show brokers and lenders that Inquire Tree understood their world and knew how to deliver results.
RESULTS
Within the first 60 days, Inquire Tree went from a brand new platform with no presence to a live, fully operational lead generation business. With a $6,000 ad spend across Meta, LinkedIn, and Google, the campaigns generated over 327 qualified leads at an average cost of $18.3 per lead, bringing in a consistent pipeline of MCA brokers and lenders actively looking for quality prospects.
The lead generation system worked from day one. Every inbound inquiry was captured, followed up automatically, and nurtured through a structured sequence. This removed the need for manual chasing and kept the sales process moving without relying on a single person to manage it. By the end of the 60 days, 73 brokers and lenders had signed up to the platform and were actively purchasing leads.
On the organic side, the website began gaining traction through targeted SEO, attracting 200+ organic visitors within the first two months. Rankings for key MCA related search terms started moving within weeks, laying the foundation for a long-term inbound channel that would continue to grow without additional ad spend.
Proof OVER Promises
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